Senior Managing Director
Prairie Capital Advisors, Inc.
Robert Gross provides more than three decades of experience engaged solely in valuation, ownership transition, capital management, financial transactions and more. He co-founded Prairie Capital Advisors with Kenneth Serwinski in 1996 after the pair of industry veterans recognized a universally underserved need for objective financial advisory consultation for closely held businesses. Since then, Robert and his colleagues at Prairie Capital Advisors have given closely held companies access to the guidance and expertise so critically needed for their most vital business decisions.
As one of the most trusted and well respected financial advisory experts in the industry, Robert focuses on helping business owners understand the best options available to them for their ownership transition needs. He breaks down complex corporate finance scenarios and translates them into understandable options to provide his clients with customized, actionable solutions to achieve their unique ownership transition goals.
A nationally-recognized industry thought leader, Robert is a frequent speaker on valuation, Employee Stock Ownership Plans (ESOPs), ownership transition planni0ng and other topics. He is also a frequent author in industry trade publications, business publications and technical journals. He has qualified as an expert witness in State Courts, Federal District Court and other venues and has also given deposition testimony on numerous occasions.
Prior to forming Prairie Capital Advisors, Robert was a First Vice President with Merrill Lynch Business Advisory Services. He focused on matters involving closely held companies, with a particular emphasis on the structuring and implementation of various ownership succession strategies. Robert played an important role in the strategic definition of both the valuation and ESOP Advisory practices of Merrill Lynch. Before joining Merrill Lynch, he spent ten years with American Appraisal Associates, Inc., an international valuation consulting firm. During his tenure, he held a variety of positions, culminating in the assignment as Manager in charge of the Chicago-based professional staff.